How can you preserve your brand given the extent of this global crisis? Fourteenth months into a pandemic, the world has grappled with the concept of crisis management with varying degrees of success. However, how traumatic the last year has been, Dear Readers, it won’t be the last time that we will face such a significant setback. Keep reading to find out how you can face any crisis level-headed without letting anxiety take over, crush your spirit or zap you of all energy and goodwill.
Welcome to new and returning readers to the Branding24seven community!
The JMS team is back with valuable insights that will inspire you to be fearless in the pursuit of your dreams. Dear Readers, if it’s your first time here, welcome, and thanks for stopping by the JMS blog. FYI, JMS is a consulting firm located in Philadelphia that advises people and companies to manage risk and avoid organizational or fiscal paralysis. To that end, the JMS team is in the business of designing recovery plans as robust as possible that avoid behavioral or productivity inertia.
Therefore, this blog will help you make sense of these unprecedented times without feeling devoid of motivation and utterly defeated. You, Dear Readers, can find your groove again as soon as you get a handle on a better approach to crisis management, thanks to a well-thought-out strategy that lays out how to preserve your brand when the world around you is in free fall.
Why focusing on your brand is nearly impossible when your world falls apart?
Dear Readers, your world falls apart the minute you feel so overwhelmed that you are two French fries away from having a heart attack. As your mind spins out of control, you find yourself gasping for air more and more. You are experiencing incredible mood swings. The weight of a vicious cycle that alternates between depressive thoughts incessantly racing through your mind at night and stomach aches leaving you nauseous in the morning just in time to feed your children something that resembles breakfast is crushing you. That, Dear Readers, is what happens when your world falls apart.
Just think back to March 2020 and remember how everything was uncertain. Did you even have the mental space to think about ways to preserve your brand? Or were you too consumed by the frightening news you heard on CNN about a mysterious coronavirus ailment? This blog never wants you to be so unprepared! Why, Dear Readers, you may ask? Because you have bills, responsibilities, and loved ones to support, preserving your brand should always be on your mind, especially when grappling with a crisis of epic proportions!
2 considerations for how to preserve your brand in any crisis.
Dear Readers, it is understandable that you might feel more hopeful as more Americans are getting the vaccine. The CDC issued new recommendations that fully vaccinated Americans can remove their masks except in specific settings on Thursday, May 13th. The time to start thinking about an economic recovery is now. To that end, this blog is here to help you develop a framework to overcome any future crisis while maintaining some semblance of sanity. As you continuously juggle tumbling blocks, you can assess more clearly in real-time whether your core values, business practices, or internal policies are sustainable in the long run.
Assemble the right team to effectively preserve your brand in any crisis even if you are devoid of energy.
Dear Readers, you cannot achieve everything by yourself. A great team makes the dream work! This statement rings truer in times of crisis! Wouldn’t you say, Dear Readers? In theory, you assemble a team that increases your productivity tenfold and helps you achieve all your goals. In practice, however, your team is the embodiment of what your brand stands for in good and bad times. So, when your mind is gearing into overdrive as a crisis consumes you, the team takes the reins to keep your brand afloat. Consequently, it is crucial to surround yourself with the right people and articulate as clearly as possible the core values that should encapsulate your brand at all times. Do you agree, Dear Readers? Let us know in the comments below!
Crisis management comes down to money management.
Crisis management comes down to knowing how to allocate scarce resources without turning financial uncertainty into a full-blown fiscal hemorrhage. Listen, Dear Readers, the truth of the matter is that time is money. And the name of the game is to figure out how fast your finances can recover. That’s why crisis management comes down to money management.
In short, Dear Readers, your goal is to explore the most effective avenues to attain financial freedom while avoiding the pitfalls of inadvertently letting your bran enter a state of free fall. Thus, if you are strategic with your time and the people you surround yourself with, you will have successfully preserved your brand no matter how trying the crisis is. And remember, Dear Readers, every situation is temporary. Any setback shall pass eventually. The million-dollar question becomes will you let a setback take your brand down? Worst, will it destroy your net worth in the process?
Final thoughts.
There you have it! The JMS team thanks you, Dear Readers, for taking the time to read today’s publication. The branding24seven community is here to inspire and encourage as you, Dear Readers, are embarking on the exhilarating journey to design the life of your dreams. This blog wants you to have the confidence to chase your goals with reckless abandon!
The JMS team thanks you for your support as you continue to submit requests by email or via the contact form. Don’t stop, Dear Readers! As a small consulting firm, the JMS team feels lucky to have the ability to support clients across industries through any given crisis that rocks their daily operations. We want to do the same for you, Dearest Readers. We love creating articles that make you think, question everything you thought you knew, and change your life! Come back every week for actionable tips to level up your time management skills and optimize your financial goals.
Dear Readers, we want to hear from you!
How do you tackle a crisis? Do you know how to bounce back from a significant setback? Did you like our solutions, or do you think that we missed the mark? What else can this blog cover that will help you optimize your financial goals in 2021, Dear Readers?
Let us know by email at jms@branding24seven.com or by mail at JMStrategy LLC
21 S. 11th Street, 2nd Floor, Philadelphia, PA, 19107.
Dear Readers here is more content from the JMS team to help you get your lives on track and reach all your dreams:
Staying Productive During The COVID-19 Crisis.
New Mindset Habits To Reframe Your Productivity In 2021.
Three Mental Health Care Pro Tips To Find Peace Of Mind.
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