What’s the deal with all these tech layoffs? If that’s not branding suicide, what is it? Why is it now acceptable to lay off so many employees and send thousands of families into crisis? Dear Readers, welcome to your requested crisis management hit list to navigate a tough transition without committing branding suicide.
Welcome to the JMS blog, your hub for actionable crisis management tips to level up your brand.
We are back to answer your branding questions after our annual vacation. Dear Readers, we are ready to produce content that answers all your branding questions to strengthen your time, work, and people management skills. If it is your first visit, this blog is the brainchild of JMStrategy LLC (JMS), a Philadelphia-based crisis management firm that helps brands in free fall strive again.
In the aftermath of the pandemic, the Great Resignation, and the Quiet Quitting chaos, this blog shares practical insights to enhance your leadership style, team management, and goal-setting skills amid any crisis. Now, without further ado, let’s dive into everything you need to know about navigating a possible recession without committing branding suicide.
Why should you care about branding suicide?
Dear Readers, if you are an employee, you want to see how companies treat their workers. Ideally, you want to work for a business that aligns with your core values. After all, such an alignment makes us fall in love with some brands and detest others. Dear Readers, if you are in the tech industry, this is a sign that corporate loyalty is dead. From now on, Dear Readers, this branding suicide shows you to look out for your interests. The time to count on companies to take care of us is a thing of the past. So, Dear Readers, always work hard but, just as importantly, keep an eye out for new opportunities to advance your career.
Dear Readers, if you are an employer, the layoffs indicate that the leadership is in crisis. Why? At JMS, we believe that the C-suite executives are the steward of the brand. They set a brand strategy that permeates through core values to hook in customers. But, Dear Readers, if you disregard employees with little concern for their well-being, do you think you are keeping your customer base intact? Dear Readers, the more your policies turn off customers, the easier it is for them to abandon your brand for your competition whenever possible. Furthermore, you are doing nothing to create an environment that reduces anxiety and fosters innovation. Don’t be shocked when morale plummets so much that companies will be fighting chronic and disruptive waves of employee attrition for a while.
Branding suicide happens when the leadership does very little listening.
Dear Readers, let’s be honest, shall we?!! Who has ever achieved greatness, on their own, without listening to anyone else? How can a brand expand without listening to what the consumer wants? What manager improves productivity without listening to employees and learning what is feasible?
Case of branding suicide and why so many nurses are on strike?
The #GreatReasignation and #QuietQuitting waves decimated team performance everywhere as companies had to soldier on with skeleton crews. As a result, more employees quit or went on strike since working conditions were unbearable. Case in point, NYC public nurses are currently on strike on the heels of another strike disrupting private hospitals! How is it that our beloved nurses, not too long ago considered pandemic heroes, are not so unhappy that they choose to strike?
Healthcare used to be a reliable solid field that promised a rewarding yet comfortable career. So, how did the industry find itself in such hot waters? Well, vaccine mandates heightened already existing shortages. Indeed, as more nurses quit to protest these mandates, staff shortages surged, leaving the industry battered with strikes and more strikes. In hindsight, this blog attests that vaccine mandates were branding suicide for an industry we all respected and loved to hate right when we got the bill. Had hospitals listened to the concerns of its staff voiced two years ago, they might have avoided the waves of nursing quitting left and right.
What can the tech industry do to avoid branding suicide?
So, Dear Readers, if the allure for the tech industry is dimming as companies are laying off employees en masse, you need a crisis management hit list to stop any more branding suicide. If you don’t, you won’t attract the best talent or continue to innovate for much longer.
You might also like to learn more about how crisis management support will improve the brand architecture of your company and cut the attrition of high-performing employees by half.
Dear Readers, we want to hear your thoughts on branding suicide.
We strive to create better content for you. So, please don’t be shy and share your thoughts. Do you agree with our branding suicide analysis? Why do you think these many companies feel comfortable laying off so many employees? Is it all due to ineffective leadership practices? Let us know in the comment section below whether we missed anything else.
As always, The JMS team thanks you, Dear Readers, for taking the time to read today’s publication. This blog shows that overcoming any crisis comes from strategic management of time, money, and people. As a boutique crisis management firm, the JMS team feels lucky to have the ability to support clients across industries through any given crisis that rocks their daily operations. We want to do the same for you, Dearest Readers. The JMS team loves providing actionable tips to enhance team management and goal-setting skills. So, let’s keep in touch.
To learn more about how crisis management support will help improve your company’s leadership skills and team performance, contact JMStrategy LLC at jms@branding24seven.com or (888)476-2761.
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