Last month, CNN fired Don Lemon. Let us examine how crisis management rebuilds any brand, including yours, Dear Readers (in case you also lost your job unexpectedly, thanks to the unending wave of 2023 layoffs).
Welcome to the JMS blog, your hub for success tips to rebuild any brand.
We are back and ready to answer all your branding questions, Dear Readers! If it is your first visit, this blog is the brainchild of JMStrategy LLC (JMS), a boutique crisis management consulting firm that offers strategic solutions to strengthen any brand in crisis. The JMS team is in the business of designing tailor-made recovery plans to avoid behavioral or productivity inertia and give new life to brands in free fall. It’s about making money, not losing it! Now, without further ado, let’s dive into everything you need to know about how crisis management rebuilds any brand.
What is crisis management?
Succinctly, Dear Readers, crisis management comes down to overcoming a setback while finding a renewed sense of purpose amid despair. It is also about managing your mental health and financial footprint so you have the strength to keep going.
OK, let’s unpack this concept a bit. Say, Dear Readers, you learned without notice that you’ve lost the job you loved for the last 15 years. You’ve invested so much in this company. Now, what can you do? Don Lemon can afford to hire top Hollywood lawyer Brian Freedman to fight CNN. Can you? What about your reputation? Will you be able to get the references you need to land on your feet, or is your brand in shambles, and no company will want to make you a robust offer? Given the challenging macroeconomic environment, will your finances recover before you lose it all, the house, the car, the savings, and end up racking up more debt living on credit cards to barely stay alive?!
Do you see, Dear Readers, why you need crisis management? When clients come to us, they are anxious, overwhelmed, and in the throes of the most punishing setback of their lives. Their brand is in free fall, and they desperately need help to rebuild it!
The right crisis management plan can rebuild any brand.
Dear Readers, most people think that success is about ability. You know, you work hard for the company and get a paycheck. But what happens when the company needs to take painful cost-cutting measures such as reducing its labor force by 6%, as Google did in January, while the globe still felt the impact of the coronavirus? Do you still think, Dear Readers, that your success solely comes down to your skill set?
Not! Your success depends on the value you bring to the organization that employs you. The more valuable you are, the more likely you’ll be to secure a paycheck. But is there such a thing as job security? After all, “Fox News Media and Tucker Carlson agreed to part ways” even though he was arguably the biggest star averaging 3.32 million total viewers last year.
Having the most viewers in the sought-after 25-54 demographic undoubtedly classifies him as a valuable employee to Fox, wouldn’t you say? And yet he lost his job! So, Dear Readers, why do you think the same misfortune will not happen to you?!! But, if you devise a robust crisis management plan, you will always be able to rebuild your brand no matter what. When a crisis management plan, no company can ever have the power to destroy your good name, reputation, or future ability to generate income. Now isn’t that a worthwhile investment to make right this minute? Contact us for a free consult so we can help you navigate any crisis!
What makes you a brand while working full-time for a company?
In short, it takes a certain savoir-faire in brand architecture and management. Dear Readers, you need to develop a branding strategy.
Dear Readers, tell us your crisis management plan to rebuild your brand!
There you have it, Dear Readers! Thank you for taking the time to read today’s publication. The JMS blog wants to inspire and encourage you, Dear Readers, as you fight to make your dreams come true in 2023. So please share with us how you are feeling about your job prospects. What are you doing to build a brand? Or are you so stressed about paying your bills that you cannot imagine thinking about any long-term goals? Was today’s publication helpful, or did we miss something? What else can this blog cover that will motivate you and help you be as successful as possible in 2023, Dear Readers? Get in touch and let us know below in a comment or by email at jms@branding24seven.com or by mail at:
JMStrategy LLC
21 S. 11th Street, 2nd Floor, Philadelphia, PA, 19107
This blog hopes today’s publication has lit a fire within you, Dear Readers! Do not fear your dreams. Do not feel discouraged! There are so many more opportunities to make things happen! Have the courage to chase your goals and visit this blog weekly for practical, actionable tips inspiring you along the way!
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