What is Crisis Management?

Are you a private citizen who has lost her/his job unexpectedly and is struggling to get her/his career back on track?

Are you a business that has witnessed a significant drop in revenue over time and is wrestling to adapt to the ever-changing preferences of its customers?

Are you a nonprofit that never seems to attract enough funding to avoid operating at a deficit half of its fiscal year?

Are you a newly appointed hospital director who has the difficult task to address a chronic rate of employee turnover that has been crippling the productivity of your department?

Are you a department chair who aspires to raise the national ranking of your program and grapples with the urgent matter of reducing the number of students who lose their good academic standing every year?

Are you a public servant who is torn between passing the legislation that can provide his/her constituents exactly what they need and working on the socio-economic initiatives that other levels of governments are prioritizing?

Are you feeling overwhelmed, anxious, two French fries away from having a heart attack…?  Wondering if there isn’t more to life than the current crisis that is battering you so severely that, by all accounts (thanks to helpful yet unwanted observations from loved ones), your mood swings are “out of control”?  Does anyone even know that you have been suffocating under the weight of a vicious cycle that alternates between depressive thoughts incessantly racing through your mind at night and stomach aches leaving you nauseous in the morning just in time to dash out the door for a job you may not even like that much? 

Fear not! This blog is here to help you develop a framework to overcome successfully any kind of Big Bad Wolf (BBW) while maintaining some semblance of sanity. In fact, there are concrete steps that will help you identify ways to preserve your brand as you continuously juggle tumbling blocks yet manage to magically evaluate “in real-time” whether your core values, business practices, or internal policies are sustainable in the long run.

In short, Dear Readers, the goal of this blog is to explore with you the most effective avenues to bring about prosperity while avoiding the pitfalls of inadvertently letting your brand enter a state of free fall. To that end, this blog believes that the key to crisis management is to have a strategic plan that the “right” team can follow through.  If you would like to hear more about how the JMS team can help you assemble the “right” team and conquer the BBW you are currently wrestling with, email us at jms@branding24seven.com.

As this post comes to an end, thank you for stopping by, and please come back often Dear Readers. This blog is here for you to engage in scintillating discussions with regard to anything and everything that has to do with making your brand as robust and dynamic as possible. Leave us your comments or questions below and join the Branding24Seven growing community!