Last week, we heard Twitter suspended Jordan Peterson for a tweet about Elliot Page’s “trans sin”. This week, we found out that Twitter sued Elon Musk to force him to complete his $44 billion purchase of the company. Dear Readers, this blog has put together a JMS Crisis Management Hit List to help you navigate these strangest of times so that no social media platform tramples all over your First Amendment right!
Welcome to the JMS blog, your hub for the success tips to level up your brand.
As a reminder, Dear Readers, this website answers all your branding questions. If it is your first visit, this blog is the brainchild of JMStrategy LLC (JMS), a boutique consulting firm that offers strategic solutions to strengthen your professional or personal brands. The JMS team is in the business of designing recovery plans as robust as possible that avoid behavioral or productivity inertia. Now, without further ado, let’s dive into everything you need to know about Twitter and your First Amendment right!
What is the role of social media in general and Twitter specifically in our society?
Sadly, more and more Americans distrust news-making channels. Why is fake news still popular here in the U.S. and abroad? What can the media do to restore public trust? Trampling all over popular YouTube channels that are only amplifying the sentiment that many U.S. voters already feel is certainly not the answer!
To that end, Dear Readers, you would think that Twitter and other social media platforms would be safe to share our opinions as the public square is the place to discuss the latest news affecting everyone in town. But that is not the case! Although Twitter is no longer a privately held company, it has terms of service that every user must abide by when active on the platform.
After all, last year, Twitter suspended President Trump’s account permanently, one of the most popular accounts on the platform. What’s stopping Twitter from deleting your accounts, Dear Readers? In short, the government does not regulate Twitter and all other social media platforms as it does for public utility companies. Therefore, these digital platforms can suspend your account at a moment’s notice, and you won’t have any recourse to reverse their positions!
What can you do about Twitter?
You can continue to use the platform at your own risk since you won’t have any First Amendment protection since these bid social media companies do not share the status of public utility companies.
Dear Readers, you want to be careful as you express your opinions on the platform while remaining true to your core values. Avoid being inflammatory, as delineated on the terms of service we’ve all signed upon opening a Twitter account, and you will be fine. In short, use Twitter to build your digital presence without expecting it to be a beacon of truth.
Things could change in the future with new management despite Twitter’s stock being in free fall this week. Perhaps, we should not be surprised since Twitter is currently considered an overvalued asset. Indeed, its current price-to-earnings ratio is 136. To be an overvalued asset is not a death sentence to investors, as it is possible to expect high growth rates in the future. Maybe if another billionaire, other than Elon Musk, goes through its acquisition and cleans up its management practices. Will Twitter finally become a digital public square for us all to enjoy without fearing being silenced for holding a different opinion?
This blog is committed to encouraging civic engagement by continuing to provide an honest analysis of crisis management cases in the news; so you know what to do moving forward. Dear Readers, feel free to get in touch or leave us a comment below if you have any questions, comments, or requests about other topics you would like to see us analyze.
You can catch up on our latest Crisis Management Hit List News Edition here.
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