A member of the branding24seven community responded to this post by emailing the following question: “What makes me a brand since I am only a full-time employee working for a 500 Fortune company?”
Do you think that your job title is the only thing that gives your existence value? If the answer is yes, what happens when you are demoted or worst fired from your job? Would you say that you have lost all value? Why? You are still a human being, breathing and all! Don’t you think that you matter to your family and friends? Keep reading to find out the four truths that will help you see the value in yourself.
Truth Number One: You Are Sooooooooo Much More Than Any Job; You Are A Corporation.
Yes, Dear Readers, every single one of you is a corporation no matter your age, level of experience, and job title! The simple truth is that you have to learn to see yourself as your very own unit. Simply put, your skills are different facets of a single unit.
Consequently, what makes you an asset is not your job title but the talents you have honed during the vast, rich experiences you have lived through in the various social circles you have traveled so far. Knowing this unshakeable truth should help you be more confident in who you are, in your abilities, and in owning your value. You should now be convinced that you are indeed a productive member of society! Don’t let anyone tell you otherwise, Dear Readers!
Truth Number Two: Your Job Is Not Your Career
It is high time to shift your perspective and look at your job as a single step on a very long ladder that is effectively your career. In fact, your job is simply an opportunity to learn new competencies. The moment you have sharpened the relevant job-specific expertise, it is time to move on to greener pastures.
Therefore, this blog invites you to consider climbing to your next step every three years. Now, that does not mean changing industry every that often (unless that’s how you want to roll)!
Instead, this blog believes that you can have a phenomenal professional progression in your current company so long as you cultivate the discipline to learn new areas of proficiencies every three years (e.g., studying for new licenses, languages, or analytics software).
Truth Number Three: Adopt An Entrepreneurial Framework
Your full-time job should not be the only project you work on day in and day out. Indeed, this blog suggests working on different projects in your spare time that will help you expand your skillset.
Truth be told, Dear Readers, developing an arsenal of talents is the surest way to enjoy a long fulfilling career. Side projects will vary in length to accommodate your full-time job.
The goal is to work to raise your personal equity gradually. This is how to take back control of your destiny and no longer see your job as the end all be all of your life.
Truth Number Four: Keep Moving Forward
Stagnation is the death of your career and the best way to feel stuck or unfulfilled! This is not a hyperbole, Dear Readers!
Look at how fast technology evolves and, more importantly, how it disrupts established industries! Do you think that stagnation will help you be successful? Pleeeeaaaassssseee! You are going to be left behind in a jiffy with absolutely no promotions in sight!
Instead, this blog is encouraging you to always be purposeful with your actions. In fact, each action is akin to a small brick on the long road towards your goals. So, even if you haven’t yet figured out how to get to your goals this very minute, keep moving, keep learning, keep growing.
As always, Dear Readers, thank you for stopping by today and keep coming back for more actionable tips that will help your brand soar.
We are not on social media but here is how you can get in touch:
jms@branding24seven.com
Address
JMStrategy LLC
21 S. 11th Street, 2nd Floor, Philadelphia, PA 19107
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